Social Media - Instagram

UIW Baseball

Since February 2026, I have served as a Social Media Manager (Volunteer/Freelance) for University of the Incarnate Word Baseball, independently leading live Instagram content coverage during home and select away games. In this role, I capture, edit, and publish real-time photography that highlights game action, player moments, and overall atmosphere, contributing to the program’s digital presence and fan engagement. As of March 17th, content I’ve produced has helped generate 325.5K+ views in 30 days on Instagram,. This experience has strengthened my ability to manage end-to-end content execution in a fast-paced environment, balancing live coverage with high-quality visual storytelling under real-time deadlines.

2025 Valero Alamo Bowl

During the Valero Alamo Bowl, I served as a member of the social media and photography team, contributing to real-time content creation for the official Valero Alamo Bowl Instagram account. I managed Instagram Stories throughout pregame and game-day coverage, capturing behind-the-scenes moments, fan energy, and key on-field action. While shooting on-site, I edited and delivered photos in real time to support immediate publishing across social platforms, ensuring timely and engaging content during live gameplay. This role required balancing fast-paced social coverage with high-quality visual storytelling, strengthening my ability to create, edit, and distribute content efficiently under live-event deadlines while collaborating closely with a larger event media team.

UTSA Athletics – The Birdcage

As a co-founder and content manager of The Birdcage, UTSA Athletics’ student-focused Instagram page, I helped grow the account from 0 followers to 1,830 as of November 10th. While the page launched in April, we began posting consistently in August, implementing a content calendar that balances game-day coverage, student engagement, and creative graphics. I lead content creation, including original graphics, photo shoots, and collaborative features with student-athletes, such as Day in the Life of an Athlete. I also had the opportunity to manage all content for ESPN SportsCenter on campus, including pre-event posts and live stories, which contributed to UTSA hosting the largest SportsCenter on Campus crowd in history. This strategy has driven strong engagement, with the past 30 days showing 412K overall views, 16K interactions, and 405 new followers, reflecting a thriving student community and energized campus spirit.

Ligné Agency

Since taking over Ligné Agency’s Instagram in August, I’ve transformed the page into a consistent and engaging platform for the brand’s 15.6K followers. Previously inactive, the account now features curated content posted Monday through Friday, guided by a monthly content calendar and weekly strategy updates. I focus on storytelling through client highlights, design inspiration, and agency culture to keep the feed visually cohesive and on-brand. This creative refresh has driven major growth in visibility from 1.4K overall views in early August to peaks of 18.9K in September and 16.3K in November which is reflecting a strong return in engagement and renewed audience interest.